Oktacron is a cybersecurity company that helps organizations strengthen their IT infrastructure and protect against attackers by utilizing leading solutions and their Security Operations Center (SOC). Their team of experienced experts provides visibility and control over systems, identifying and addressing vulnerabilities at all levels., had been utilizing traditional sales methods to acquire new clients. However, their efforts were not producing the level of engagement they needed. With an ever-evolving market, Oktacron realized that they needed a more targeted and data-driven approach to reach decision-makers in their sector. This led them to approach us for help in generating more qualified leads and improving their sales pipeline.
We proposed an outbound sales campaign designed to focus on Oktacron’s ideal customer profile (ICP). Our team built a list of 2,411 decision-makers from companies that closely aligned with Oktacron’s ICP. Over a three-month period, we conducted continuous email campaigns, targeting these decision-makers with personalized messaging that highlighted Oktacron’s unique value proposition and industry expertise.
In just three months, we contacted all 2,411 decision-makers via email campaigns. The campaign achieved a reply rate of 8.9%, resulting in 61 high-quality meetings for Oktacron. These meetings represent a significant opportunity for Oktacron to expand their client base and secure new business in the cybersecurity sector. The campaign also showcased the power of a well-crafted outbound strategy in driving engagement and business results.
