Are you interested in exporting goods or services, positioning your company abroad, wanting to increase sales, expand your business? What you need are new customers. Now the question arises, how to find new customers for as little money and time as possible?

A successful company today is characterized by outsourcing a large part of its marketing and sales processes to scale the business, making the sales process and finding new customers more efficient, faster, and cheaper.

The answers to these questions would differ depending on the time period in which you asked the question. Sales channels depend on the time we live in, so today there are funnels (channels) that did not exist 5, 10, or more years ago. What I have noticed in the markets of the former Yugoslavia is that companies are slower to adapt to new sales methods than companies in some developed countries. So, the most common channel here is still sending a sales manager on the road to try to find potential customers and clients through face-to-face contacts. This method requires a lot of time, money, and effort, especially in today’s time when transportation costs and all other costs have drastically increased. Digital marketing and technology have led to the fact that activities related to making contacts with potential customers now happen online in the world known as B2B leads. It’s about companies like Triballi that deal with outbound lead generation as support for sales teams. What does this mean in practice? It means that a lead generation agency feeds company sales teams with leads (potential clients) that they will later contact and try to convert into customers or clients. One rule that will always apply in sales is that if you want to increase sales and scale your business, you must contact as many potential customers as possible on a daily basis. This rule applied before, applies now, and I believe it will be one of the foundations of the sales strategy for a long time.

Finding customers in a foreign market and positioning the company with the “B2B leads” strategy becomes much easier, much faster, multiple times cheaper, and the tendency is that in the future companies will use this strategy as one of the must-haves if they want to stay in the market because if you don’t use this strategy, your competition will, certainly!

B2B leads function in a way that finding customers takes place in such a way that the company, in agreement with the agency that generates leads, defines what an ideal customer looks like in terms of company size, territory, industry type, and similar information that is important to define a narrowly targeted group of potential clients. After that, the agency starts finding potential customers and after finding potential customers, it delivers a verified list of companies that may be interested in a particular product or service, and then your sales team contacts the companies from the list and starts direct sales and marketing.

A successful company today is characterized by outsourcing a large part of its marketing and sales processes to scale the business, making the sales process and finding new customers more efficient, faster, and cheaper.