SG Media, engaged in advertising agency services, specifically offers an innovative approach to advertising through LED displays. Until now, it has relied on traditional sales methods to grow its business. However, they realized that these approaches were no longer yielding the desired results, with low engagement rates and missed opportunities for new client acquisition. Facing stagnation in their sales pipeline, they reached out to us for assistance in expanding their reach and improving their sales performance through modern, data-driven outbound sales techniques.
We proposed a strategic outbound sales campaign tailored to SG Media’s specific needs. Our team developed a list of 3,500 decision-makers, carefully selected based on their alignment with SG Media’s ideal customer profile (ICP). Through continuous email outreach campaigns, we initiated contact with these key decision-makers over a six-month period, acting as an extension of SG Media’s sales team.
Our outreach efforts were focused on personalized, value-driven messaging designed to engage potential clients and secure opportunities for direct conversations with SG Media’s leadership.
By the end of the six-month campaign, we had contacted 3,561 decision-makers through email. The campaign achieved a remarkable 19.6% reply rate, leading to 135 high-quality meetings for SG Media. These meetings represent a significant opportunity for SG Media to close deals and further establish their presence in the media and digital marketing sector. The estimated value of opportunities generated is $1,350,000.
Our collaboration with SG Media demonstrates the power of a well-executed outbound sales strategy in reaching the right audience, engaging key decision-makers, and securing valuable business opportunities.
