In the digital age, where technology and communication channels evolve at the speed of light, email marketing remains a crucial tool in the arsenal of B2B (business-to-business) marketing strategies. Despite the emergence of new platforms and trends, email campaigns continue to hold the top position as the most effective channel for B2B sales. Here’s why: […]
Uvod U svijetu B2B poslovanja, postizanje rasta i proširenje klijentske baze predstavlja stalni izazov. Kompanije često tragaju za efikasnim strategijama koje će im omogućiti da se izdvoje u moru konkurencije. U ovom blogu istražujemo jedan takav inovativni pristup – model ozbound salesa, koji integrira definiranje Idealnog Profila Klijenta (ICP), istraživanje tržišta, i multikanalnu B2B prodaju, […]
Introduction In the world of B2B business, achieving growth and expanding the client base presents a constant challenge. Companies often search for effective strategies that will allow them to stand out in a sea of competition. In this blog, we explore one such innovative approach – the outbound sales model, which integrates the definition of […]
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