Autočačak d.o.o., a leader in car sales and the official representative for Škoda Auto and Iveco vehicles, was facing challenges with traditional sales methods that were not generating sufficient engagement or business growth for one of the brands they represent – Iveco. Although they wanted to expand their client base, their existing approach failed to deliver the desired results. Recognizing the need for a more targeted and strategic approach to reach decision-makers, they turned to us for support.
We developed a comprehensive sales strategy tailored to the specific needs of Autočačak. The first step was to compile a list of 3,189 decision-makers who matched their ideal customer profile (ICP). Over the course of three months, we launched continuous email campaigns targeting these individuals with carefully crafted messages designed to engage them and position Autočačak’s products as valuable solutions.
Throughout our campaign, we successfully reached all 3,189 decision-makers. The campaign achieved an 83% open rate and a 14.6% reply rate, resulting in 142 qualified meetings for Autočačak. These meetings provided significant opportunities for Autočačak to close deals and expand their client base in the vehicle sales sector.
This case study highlights the power of a well-executed outbound sales strategy, demonstrating how targeted outreach can effectively engage the right decision-makers and lead to substantial business growth.
