Fin-Express is a fintech company that mobilizes free capital in the economy of the Western Balkans, providing an alternative to traditional financing methods. Their services include financial consulting and tailored solutions for clients of all sizes, from small businesses to large corporations., was facing difficulties with their traditional sales methods. Despite having a solid portfolio of services, they were struggling to reach new potential clients. Their existing sales approaches were not generating the level of engagement they needed to scale their business. Recognizing the need for a more modern, targeted approach, Fin Express approached us to help them improve their sales process and generate more leads.
We proposed an outbound sales strategy that focused on building a list of 2,478 decision-makers from companies that closely matched Fin Express’s ideal customer profile (ICP). Over the course of three months, we executed continuous email campaigns on their behalf, reaching out to the key decision-makers from the compiled list. Our team developed personalized and value-driven messaging designed to spark interest and prompt replies from these individuals.
In just three months, our team contacted all 2,478 decision-makers through email campaigns. The campaign achieved an impressive 82% open rate and a 6.5% reply rate, resulting in 28 qualified meetings for Fin Express. These meetings represent significant opportunities for Fin Express to expand their client base and close high-value deals, with an estimated potential of $280,000 in new business.
This case highlights the value of targeted outbound sales efforts in reaching the right audience, increasing engagement, and ultimately driving more business opportunities.
