Instant Factoring d.o.o., a leading factoring company, was experiencing challenges with traditional sales methods that were not generating sufficient engagement and business growth. They wanted to expand their client base, but their existing approach was not delivering the desired results. Realizing the need for a more targeted and strategic approach to reach decision-makers, they turned to us for help.
We developed a comprehensive outbound sales strategy tailored to Instant Factoring’s specific needs. The first step was to create a list of 270,690 decision-makers that matched their ideal customer profile (ICP). Over the course of 12 months, we launched continuous email outreach campaigns, targeting these decision-makers with carefully crafted messaging designed to engage them and present Instant Factoring’s services as valuable solutions.
During the year-long campaign, we successfully contacted all 270,690 decision-makers. The campaign achieved a 50% open rate and a 5% reply rate, resulting in 600 qualified meetings for Instant Factoring. These meetings provided Instant Factoring with significant opportunities to close deals and expand their client base in the financial services sector.
This case study highlights the power of a well-executed outbound sales strategy, demonstrating how targeted outreach can effectively engage the right decision-makers and lead to substantial business growth.
